Wellbeing is no longer a perk: it’s a strategic lever that drives performance, retention, employer branding and the ability to navigate change. That’s why, on October 8, 2026, we brought our WOBI Members together at Palazzo Diamante, BNP Paribas’s Milan headquarters, for an event organized with WellMakers by BNP Paribas and dedicated to the future of corporate wellbeing.

The evening opened with a Q&A between Stefano Colasanti, Leader of WellMakers by BNP Paribas, and Fabrizio Milano d’Aragona, CEO and co-founder of Datrix. The topic was the shift from wellbeing to predictive welfare: anticipating people’s needs to turn wellbeing into a business lever powered by data and AI.

This was followed by a panel moderated by Laura Baruffaldi, Associate Professor of Practice in Leadership, Organization & Human Resources at SDA Bocconi. On stage:

• Maria Luisa Sartore, HR Lead Italy and HR Business Partner Pharmaceuticals at Bayer Italia

• Alessandro Camilleri, Group HR & Organization Director at Gruppo Hera

• Anna Benini, Founder and CEO of LianeCare

• Matteo Musa, Head of Italy at Wellhub

Together, they explored wellbeing from every angle:

• Physical wellbeing: health, energy and lifestyle are the foundation of performance and clarity, and companies can do a great deal to support them.
• Mental wellbeing: managing stress, pressure and workloads, and creating environments where talking about vulnerability is a sign of organizational maturity, not a taboo.
• Focus on people: listening to employees, recognizing their needs and building a culture where everyone can do their best work.

The message was clear: the strongest organizations are those that take care of the people who help them grow every day.

The evening ended with networking over cocktails and a spectacular view of Milan, as our WOBI Members exchanged ideas and made new connections.