Rediscovering Creativity

An event reserved for the WOBI Members, designed to reflect on the value of creativity as a driving force for innovation and growth, both inside and outside the kitchen. In conversation with Davide Oldani, Michelin-starred chef and ambassador of “Cucina Pop,” participants explored topics such as the courage to take risks, the balance between method and innovation, the power of simplicity, and the role of cultural cross-pollination. An interactive Q&A that provided practical insights and inspiration to face business challenges with the same passion and vision that characterize Oldani’s journey.

April 3, 2025