Phygital Marketing: Connect & Transform with Dimas Gimeno

Visionary entrepreneur and business transformation expert, Dimas Gimeno is founding partner and executive chairman of WOW Concept, an innovative phygital retail platform combining a marketplace with two experiential physical spaces in Madrid. From 2014 to 2018, he served as executive chairman of El Corte Inglés, leading the company’s expansion in Portugal and its core operations and sales in Spain. Specializing in creating unforgettable customer experiences, Gimeno is also co-author, along with Luis Lara, of Retail Reset.

Phygital Marketing: Connect & Transform:

– From solutions to sensations: Keys to designing experiences that build loyalty, surprise, and turn customers into fans

– The 4Rs of transformation: How to reinvent value propositions, redefine customer relationships, recharge brand purpose, and redesign experiences to connect, surprise, and foster loyalty

– Differentiating your brand: Why you shouldn’t give customers what they want, but what they never dreamed possible (and how to do it)

– The WOW Concept case: Real lessons on breaking molds, innovating, creating unique experiences, and leading change in any industry

 June 29th, 2025