{"id":284321,"date":"2025-06-19T14:12:12","date_gmt":"2025-06-19T14:12:12","guid":{"rendered":"https:\/\/lp.wobi.com\/?p=284321"},"modified":"2025-10-15T14:31:20","modified_gmt":"2025-10-15T14:31:20","slug":"phygital-marketing-connect-transform-with-dimas-gimeno","status":"publish","type":"post","link":"https:\/\/lp.wobi.com\/es_mx\/phygital-marketing-connect-transform-with-dimas-gimeno\/","title":{"rendered":"Phygital Marketing: Connect & Transform with Dimas Gimeno"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_font=”Montserrat|300|on||||||” header_2_text_color=”#000000″ header_2_font_size=”40px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]

Phygital Marketing: Connect & Transform with Dimas Gimeno<\/strong><\/h2>[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat|600|||||||” text_text_color=”#000000″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]

Visionary entrepreneur and business transformation expert, Dimas Gimeno is founding partner and executive chairman of WOW Concept, an innovative phygital retail platform combining a marketplace with two experiential physical spaces in Madrid. From 2014 to 2018, he served as executive chairman of El Corte Ingl\u00e9s, leading the company’s expansion in Portugal and its core operations and sales in Spain. Specializing in creating unforgettable customer experiences, Gimeno is also co-author, along with Luis Lara, of Retail Reset.<\/span><\/p>\n

Phygital Marketing: Connect & Transform:<\/b><\/p>\n

– From solutions to sensations: Keys to designing experiences that build loyalty, surprise, and turn customers into fans<\/span><\/p>\n

– The 4Rs of transformation: How to reinvent value propositions, redefine customer relationships, recharge brand purpose, and redesign experiences to connect, surprise, and foster loyalty<\/span><\/p>\n

– Differentiating your brand: Why you shouldn’t give customers what they want, but what they never dreamed possible (and how to do it)<\/span><\/p>\n

– The WOW Concept case: Real lessons on breaking molds, innovating, creating unique experiences, and leading change in any industry<\/span><\/p>\n

\u00a0June 29th, 2025<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_gallery gallery_ids=”284334,284335,284336,284337,284338,284339″ gallery_orderby=”rand” fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

Phygital Marketing: Connect & Transform with Dimas GimenoVisionary entrepreneur and business transformation expert, Dimas Gimeno is founding partner and executive chairman of WOW Concept, an innovative phygital retail platform combining a marketplace with two experiential physical spaces in Madrid. From 2014 to 2018, he served as executive chairman of El Corte Ingl\u00e9s, leading the company’s […]<\/p>\n","protected":false},"author":2,"featured_media":284338,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"blank-page","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\n

\"\"<\/figure>\n\n\n\n

jjkml<\/p>\n","_et_gb_content_width":"1080","inline_featured_image":false,"footnotes":""},"categories":[30],"tags":[],"class_list":["post-284321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spain"],"yoast_head":"\nPhygital Marketing: Connect & Transform with Dimas Gimeno -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lp.wobi.com\/es_mx\/phygital-marketing-connect-transform-with-dimas-gimeno\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Phygital Marketing: Connect & Transform with Dimas Gimeno -\" \/>\n<meta property=\"og:description\" content=\"Phygital Marketing: Connect & Transform with Dimas GimenoVisionary entrepreneur and business transformation expert, Dimas Gimeno is founding partner and executive chairman of WOW Concept, an innovative phygital retail platform combining a marketplace with two experiential physical spaces in Madrid. From 2014 to 2018, he served as executive chairman of El Corte Ingl\u00e9s, leading the company's […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lp.wobi.com\/es_mx\/phygital-marketing-connect-transform-with-dimas-gimeno\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-19T14:12:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-15T14:31:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lp.wobi.com\/wp-content\/uploads\/2025\/10\/IMG_7829-min-scaled.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1707\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Melissa Ridente\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Melissa Ridente\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lp.wobi.com\/phygital-marketing-connect-transform-with-dimas-gimeno\/\",\"url\":\"https:\/\/lp.wobi.com\/phygital-marketing-connect-transform-with-dimas-gimeno\/\",\"name\":\"Phygital Marketing: Connect & Transform with Dimas Gimeno -\",\"isPartOf\":{\"@id\":\"https:\/\/lp.wobi.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/lp.wobi.com\/phygital-marketing-connect-transform-with-dimas-gimeno\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/lp.wobi.com\/phygital-marketing-connect-transform-with-dimas-gimeno\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/lp.wobi.com\/wp-content\/uploads\/2025\/10\/IMG_7829-min-scaled.webp\",\"datePublished\":\"2025-06-19T14:12:12+00:00\",\"dateModified\":\"2025-10-15T14:31:20+00:00\",\"author\":{\"@id\":\"https:\/\/lp.wobi.com\/#\/schema\/person\/cb786217f9865c5d39b3d7d4ad15cb3c\"},\"breadcrumb\":{\"@id\":\"https:\/\/lp.wobi.com\/phygital-marketing-connect-transform-with-dimas-gimeno\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lp.wobi.com\/phygital-marketing-connect-transform-with-dimas-gimeno\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/lp.wobi.com\/phygital-marketing-connect-transform-with-dimas-gimeno\/#primaryimage\",\"url\":\"https:\/\/lp.wobi.com\/wp-content\/uploads\/2025\/10\/IMG_7829-min-scaled.webp\",\"contentUrl\":\"https:\/\/lp.wobi.com\/wp-content\/uploads\/2025\/10\/IMG_7829-min-scaled.webp\",\"width\":1707,\"height\":2560},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/lp.wobi.com\/phygital-marketing-connect-transform-with-dimas-gimeno\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/lp.wobi.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Phygital Marketing: Connect & Transform with Dimas Gimeno\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lp.wobi.com\/#website\",\"url\":\"https:\/\/lp.wobi.com\/\",\"name\":\"\",\"description\":\"World of Business Ideas\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/lp.wobi.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/lp.wobi.com\/#\/schema\/person\/cb786217f9865c5d39b3d7d4ad15cb3c\",\"name\":\"Melissa Ridente\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/lp.wobi.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/aa8cf9d23ff846f949ebc25a42ebb2b7d1e068703ada9a5ff91d59e2166d843d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/aa8cf9d23ff846f949ebc25a42ebb2b7d1e068703ada9a5ff91d59e2166d843d?s=96&d=mm&r=g\",\"caption\":\"Melissa Ridente\"},\"url\":\"https:\/\/lp.wobi.com\/es_mx\/author\/desarrollowobi-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Phygital Marketing: Connect & Transform with Dimas Gimeno -","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lp.wobi.com\/es_mx\/phygital-marketing-connect-transform-with-dimas-gimeno\/","og_locale":"es_MX","og_type":"article","og_title":"Phygital Marketing: Connect & Transform with Dimas Gimeno -","og_description":"Phygital Marketing: Connect & Transform with Dimas GimenoVisionary entrepreneur and business transformation expert, Dimas Gimeno is founding partner and executive chairman of WOW Concept, an innovative phygital retail platform combining a marketplace with two experiential physical spaces in Madrid. From 2014 to 2018, he served as executive chairman of El Corte Ingl\u00e9s, leading the company's […]","og_url":"https:\/\/lp.wobi.com\/es_mx\/phygital-marketing-connect-transform-with-dimas-gimeno\/","article_published_time":"2025-06-19T14:12:12+00:00","article_modified_time":"2025-10-15T14:31:20+00:00","og_image":[{"width":1707,"height":2560,"url":"https:\/\/lp.wobi.com\/wp-content\/uploads\/2025\/10\/IMG_7829-min-scaled.webp","type":"image\/webp"}],"author":"Melissa Ridente","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Melissa Ridente","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/lp.wobi.com\/phygital-marketing-connect-transform-with-dimas-gimeno\/","url":"https:\/\/lp.wobi.com\/phygital-marketing-connect-transform-with-dimas-gimeno\/","name":"Phygital Marketing: Connect & Transform with Dimas Gimeno -","isPartOf":{"@id":"https:\/\/lp.wobi.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/lp.wobi.com\/phygital-marketing-connect-transform-with-dimas-gimeno\/#primaryimage"},"image":{"@id":"https:\/\/lp.wobi.com\/phygital-marketing-connect-transform-with-dimas-gimeno\/#primaryimage"},"thumbnailUrl":"https:\/\/lp.wobi.com\/wp-content\/uploads\/2025\/10\/IMG_7829-min-scaled.webp","datePublished":"2025-06-19T14:12:12+00:00","dateModified":"2025-10-15T14:31:20+00:00","author":{"@id":"https:\/\/lp.wobi.com\/#\/schema\/person\/cb786217f9865c5d39b3d7d4ad15cb3c"},"breadcrumb":{"@id":"https:\/\/lp.wobi.com\/phygital-marketing-connect-transform-with-dimas-gimeno\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lp.wobi.com\/phygital-marketing-connect-transform-with-dimas-gimeno\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/lp.wobi.com\/phygital-marketing-connect-transform-with-dimas-gimeno\/#primaryimage","url":"https:\/\/lp.wobi.com\/wp-content\/uploads\/2025\/10\/IMG_7829-min-scaled.webp","contentUrl":"https:\/\/lp.wobi.com\/wp-content\/uploads\/2025\/10\/IMG_7829-min-scaled.webp","width":1707,"height":2560},{"@type":"BreadcrumbList","@id":"https:\/\/lp.wobi.com\/phygital-marketing-connect-transform-with-dimas-gimeno\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/lp.wobi.com\/"},{"@type":"ListItem","position":2,"name":"Phygital Marketing: Connect & Transform with Dimas Gimeno"}]},{"@type":"WebSite","@id":"https:\/\/lp.wobi.com\/#website","url":"https:\/\/lp.wobi.com\/","name":"","description":"World of Business Ideas","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lp.wobi.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/lp.wobi.com\/#\/schema\/person\/cb786217f9865c5d39b3d7d4ad15cb3c","name":"Melissa Ridente","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/lp.wobi.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/aa8cf9d23ff846f949ebc25a42ebb2b7d1e068703ada9a5ff91d59e2166d843d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/aa8cf9d23ff846f949ebc25a42ebb2b7d1e068703ada9a5ff91d59e2166d843d?s=96&d=mm&r=g","caption":"Melissa Ridente"},"url":"https:\/\/lp.wobi.com\/es_mx\/author\/desarrollowobi-com\/"}]}},"_links":{"self":[{"href":"https:\/\/lp.wobi.com\/es_mx\/wp-json\/wp\/v2\/posts\/284321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lp.wobi.com\/es_mx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lp.wobi.com\/es_mx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lp.wobi.com\/es_mx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lp.wobi.com\/es_mx\/wp-json\/wp\/v2\/comments?post=284321"}],"version-history":[{"count":4,"href":"https:\/\/lp.wobi.com\/es_mx\/wp-json\/wp\/v2\/posts\/284321\/revisions"}],"predecessor-version":[{"id":284343,"href":"https:\/\/lp.wobi.com\/es_mx\/wp-json\/wp\/v2\/posts\/284321\/revisions\/284343"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lp.wobi.com\/es_mx\/wp-json\/wp\/v2\/media\/284338"}],"wp:attachment":[{"href":"https:\/\/lp.wobi.com\/es_mx\/wp-json\/wp\/v2\/media?parent=284321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lp.wobi.com\/es_mx\/wp-json\/wp\/v2\/categories?post=284321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lp.wobi.com\/es_mx\/wp-json\/wp\/v2\/tags?post=284321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}