{"id":284324,"date":"2025-09-25T14:12:28","date_gmt":"2025-09-25T14:12:28","guid":{"rendered":"https:\/\/lp.wobi.com\/?p=284324"},"modified":"2025-10-15T14:37:36","modified_gmt":"2025-10-15T14:37:36","slug":"creativity-as-a-competitive-advantage-in-the-age-of-the-unpredictable-with-paco-roncero","status":"publish","type":"post","link":"https:\/\/lp.wobi.com\/es\/creativity-as-a-competitive-advantage-in-the-age-of-the-unpredictable-with-paco-roncero\/","title":{"rendered":"Creativity as a competitive advantage in the age of the unpredictable with Paco Roncero"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Montserrat|300|on||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;40px&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<h2 style=\"text-align: center;\">Creativity as a competitive advantage in the age of the unpredictable with <strong>Paco Roncero<\/strong><\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|600|||||||&#8221; text_text_color=&#8221;#000000&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<p><span style=\"font-weight: 400;\">Entrepreneur and culinary innovator, Paco Roncero is recognized as one of the best chefs in the world by The Best Chef Awards. Leading Paco Roncero Restaurante, he has earned 2 Michelin Stars, 3 Repsol Suns, and the acknowledgment of The World\u2019s 50 Best Restaurants as one of the best restaurants in the world.<\/span><\/p>\n<h3><b>Creativity as a competitive advantage in the age of the unpredictable\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">-How to differentiate your brand: why you shouldn&#8217;t offer customers what they want, but what they never dreamed possible (and how to do it)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">-From solutions to sensations: keys to designing experiences that build loyalty, surprise, and turn customers into fans<\/span><\/p>\n<p><span style=\"font-weight: 400;\">-The 4Rs of transformation: how to reinvent your value proposition, redefine your customer relationship, recharge your brand purpose, and redesign the experience to connect, surprise, and build loyalty<\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"font-weight: 400;\">\u00a0September 25th, 2025<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_gallery gallery_ids=&#8221;284347,284348,284349,284350,284351&#8243; gallery_orderby=&#8221;rand&#8221; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Creativity as a competitive advantage in the age of the unpredictable with Paco RonceroEntrepreneur and culinary innovator, Paco Roncero is recognized as one of the best chefs in the world by The Best Chef Awards. Leading Paco Roncero Restaurante, he has earned 2 Michelin Stars, 3 Repsol Suns, and the acknowledgment of The World\u2019s 50 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":284348,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"blank-page","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:image {\"id\":283901,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https:\/\/lp.wobi.com\/wp-content\/uploads\/2025\/09\/localiza_640x400-min-1.webp\" alt=\"\" class=\"wp-image-283901\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>jjkml<\/p>\n<!-- \/wp:paragraph -->","_et_gb_content_width":"1080","inline_featured_image":false,"footnotes":""},"categories":[30],"tags":[],"class_list":["post-284324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spain"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Creativity as a competitive advantage in the age of the unpredictable with Paco Roncero -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lp.wobi.com\/es\/creativity-as-a-competitive-advantage-in-the-age-of-the-unpredictable-with-paco-roncero\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creativity as a competitive advantage in the age of the unpredictable with Paco Roncero -\" \/>\n<meta property=\"og:description\" content=\"Creativity as a competitive advantage in the age of the unpredictable with Paco RonceroEntrepreneur and culinary innovator, Paco Roncero is recognized as one of the best chefs in the world by The Best Chef Awards. 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