Creativity as a competitive advantage in the age of the unpredictable with Paco Roncero

Entrepreneur and culinary innovator, Paco Roncero is recognized as one of the best chefs in the world by The Best Chef Awards. Leading Paco Roncero Restaurante, he has earned 2 Michelin Stars, 3 Repsol Suns, and the acknowledgment of The World’s 50 Best Restaurants as one of the best restaurants in the world.

Creativity as a competitive advantage in the age of the unpredictable 

-How to differentiate your brand: why you shouldn’t offer customers what they want, but what they never dreamed possible (and how to do it)

-From solutions to sensations: keys to designing experiences that build loyalty, surprise, and turn customers into fans

-The 4Rs of transformation: how to reinvent your value proposition, redefine your customer relationship, recharge your brand purpose, and redesign the experience to connect, surprise, and build loyalty

 September 25th, 2025